7 years is a long time! Since I'm currently employed at Sermo, there won't be too many details covered, but here are some highlights.
RealTime Pro
Sermo's ultimate enterprise offering for HCP insights made its big debut in 2024.
My role in the video encompassed storyboarding, abstracting UI for motion, copywriting (on video & script), 3D modeling & animating. Motion design was done by David Sekiguchi. Outside of video, I designed and built the campaign materials needed to support the launch, including the landing page.
B2B Campaigns
I design and build full packages for commercial campaigns, complete with landing pages and integration with marketing & sales automation. Here's one of several I produced for a whitepaper on physician & patient sentiment around the GLP-1 and GIP/GLP-1 market (including the whitepaper itself). Check it out here.
Other B2B ads
B2C Campaigns
Having gone from zero social to all-in over the span of a few months, Sermo needed a creative foundation that allowed quick, high-volume testing without sacrifcing quality. I leveraged the brand work I had established over the years to establish this foundation, while using 3D to help push the creative outside of the box.
Design @ Sermo
To address the tedious nature of sharing (most likely) outdated brand guideline PDFs, I created Design @ Sermo, an internal Webflow site that houses Sermo's brand guidelines, brand assets, tips for submitting project briefs, and a library of creative work for stakeholders to reference.
Emails
Sermo sends millions of emails a month — I design and develop all of the core components and templates that power them. This includes product system emails, nurture campaigns, survey invites, internal communications, and adhoc promotions. Each are fully responsive with dark mode support and tested to ensure they look great on all 100,000 versions of Outlook.
Below are 3 example emails from an onboarding series. See my Marketo templates in action here.
Physician social app
In 2018, I led visual design for Sermo's new physician social networking app — a transformation that was critical to Sermo's success today. I also created the design system in tandem with this project, which now powers all Sermo products, web experience, and even emails. This was a year long project with an entire novel's worth of takeaways. While I don't plan on writing a case study on this, I'm happy to discuss it should we be in contact :)
Experiential artwork
20 ft wide artwork designed for DPE 2024 various Sermo's various commercial offerings to a pharma audience. Video shot by Logan Baker.
Consultancy Practice Playbook
A fun video created with the goal to gain new business from an untapped audience in a relatable way.
My role in this video included storyboarding, directed, 3D modeling and animating, and project managing. The rest was handled by David Sekiguchi, with primary illustration work by Reece Parker and support from Valeria Lozano.
More to come!