Sermo

I've worn a little too many hats during my 8+ years at Sermo. Here are some of the highlights.

B2B

I design and build full packages for commercial campaigns, from ads to emails to landing pages featuring full integration with Salesforce & Marketo.

Engagement Manager ads

Picks from many ads I produced as part of a push to get users outside of the traditional audience to advertise on Sermo with a new ad building platform.

RealTime Pro launch video

Sermo's enterprise B2B platform for HCP insights made its big debut. We produced a short video highlighting its key features as part of the launch campaign.

Role: creative direction, storyboarding, UI abstraction, copywriting, 3D modeling & animation. Motion design by David Sekiguchi.

RealTime Pro target lists & exclusion wizard video

Select Meta ads

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GLP-1 gated content campaign

Design @ Sermo

To address the tedious nature of sharing outdated brand guideline PDFs, I created Design @ Sermo, an internal Webflow site that houses Sermo's brand guidelines, brand assets, tips for submitting project briefs, and a library of creative work for stakeholders to reference.

Email system

Sermo sends millions of emails a month — I design and develop all of the core components and templates that power them, from app system emails and survey invitations to nurture campaigns and community newsletters. Each are fully responsive with dark mode support and tested to ensure they look great on all 100,000 versions of Outlook.

Below are 3 example emails from an onboarding series. See my Marketo templates in action here.

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Sermo Scope

A content series that shares insights from doctors on relevant topics in a cohesive, digestible format. For this episode I developed the content, ran the survey, provided guidance to the on-screen doctors, and storyboarded the video. I also used this one as a case study in AI generated content, with the voice over and music being entirely generated.

Experiential artwork

20 ft wide artwork designed for DPE 2024 various Sermo's various commercial offerings to a pharma audience. Video shot by Logan Baker.

Consultancy practice playbook

A fun video produced to gain new business from an untapped audience in a relatable way.

Role: creative direction, storyboarding, copywriting, 3D modeling & animation, production. Motion design by David Sekiguchi. Illustration by Reece Parker and Valeria Lozano.