Be Your Possible

Be Your Possible is a 501(c)(3) nonprofit organization raising awareness for medical research, started by the CEO and founder of Sermo. Launched in 2022, it has already contributed more than $1,300,000 to select medical charities through its annual "Run for Research" event.

As part of the founding team, I designed and developed the brand identity, official website, email templates, and all marketing materials.

Run for Research

A global event inviting runners from all walks of life, Run for Research is BYP's first annual charity event. Up to $500,000 is donated to medical research organizations chosen by runners, weighted by the distance they pledge. The 2025 run concluded with over 7,000 registrants and a local NYC event collaboration with the New York Road Runners.

I designed and built the registration page. For each annual event, I produce all the branded materials including social graphics, community assets, emails, partner packages, runner bibs, and event collateral. I also cover photography for the NYC activation every year.